Agriculture is the principal resource of the Poniente. The cultivation of vast groves of olives around Montefrio and other horticultural crops such as the asparagus of Huetor-Tajar, which boasts an official registered degree of excellence, stand out in terms of volume of production. Other crops of great importance consist of the cultivation of cereals on the grasslands of the river Genil and developing organic farming.
The local villages endeavour to maintain their traditional crafts. Such is the case of the bordaos de tul, created with genuine artistry in the workshops of Loja, Moraleda de Zafayona, together with the wickerwork, wrought ironwork and the famous textiles of Illora.
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